2021-01-10 00:00:00
If something characterizes marketing is, without a doubt, its ability to adapt and its constant evolution. Roadshows or traveling events are a clear example of this. This time, from CREA Group - Event & Destination Management Spain & Barcelona, specialists in the organization of business events in Spain, we would like to give visibility to this new form of customer loyalty and transmit a message to all types of users. Let's move on to the traveling events!
¿What is a Roadshow?
It is an itinerant event, which means, an event that takes place in different places within a city, region and even country. Broadly speaking, it consists of taking a specific marketing action to various places to get the attention of the largest possible audience.
Roadshows are considered one of the most effective marketing actions of the 21st century
These traveling events combine image, brand experience and sales. In short, they are a complete marketing action, but in a single event! They promote direct contact with the public, since they have the opportunity to feel the brand in first person and to see the products. In addition, the consumers feel part of the marketing action and live the experience wherever they are.
Why organize a travelling event?
The success of Roadshows is not at all casual. What are its most representative advantages?
• Connect with the public directly. In addition, the dynamic is usually fluid, so attendees are entertained while attending the event.
• They promote a product, brand or service wherever they wish thanks to the fact of going around cities or regions.
• Eliminate barriers with loyal customers and future customers, since they allow to approach all types of people, regardless of their sex, age or interests.
• They offer unique and different experiences. Thus, the audience remembers the event and, therefore, the company that organizes it.
• They allow to customize to the maximum, since you can transport screens, stands, vehicles, virtual reality glasses and, in short, all kinds of media to attract the attention of users.
• They provide high visibility. Each brand determine the limits where they can reach, which translates into great visibility both from future clients and from other brands that may be interested in a product.
For the event to be successful, however, it is necessary to carry out an appropriate marketing action according to the type of service, product or firm that you wish to promote. In CREA Group - Event & Destination Management Spain & Barcelona, as professionals in the organization of business events in Barcelona and around the country, we design, customize and carry out Roadshows in all types of locations.
We are available at +34 93 434 43 25 and in the email info@creagroupevents.com to solve all the doubts about our service of organization of itinerant events or Roadshows.
We make each traveling event a unique experience. Renew or die!
