2021-01-10 00:00:00
On this occasion, from CREA Group - Event & Destination Management Spain & Barcelona, as an event production agency in Spain in constant search of the changes that arise in the business events industry, we report some of the trends in corporate events most representative of the 2019
On this occasion, from CREA Group - Event & Destination Management Spain & Barcelona, as an event production agency in Spain in constant search of the changes that arise in the business events industry, we report some of the trends in corporate events most representative of the 2019
During this year, it not only matters how the event is organized, but where. Attendees value very positively going to new cities or touring unique places as part of the experience.
In corporate events, content is as important as the continent
The one known as DMC, Destination Management Company, is gaining more and more followers. Barcelona remains in second place in the ranking of preferred cities to celebrate corporate events at European level according to ICCA, while Madrid rises to the so-called top 5.
Spain is one of the favorite destinations for big companies to celebrate their conventions, kick off's and product launches. Other lesser-known destinations such as Seville, Valencia, Mallorca or even Bilbao and Malaga are rising strongly thanks to the investments they have made in recent years in all types of facilities and infrastructures for events, such as convention centers, airports, high-speed train speed (AVE), etc. Their commitment to differentiation allows them to position themselves as less congested and different destinations.
These help us to improve the experience of the attendees, so these technologies cannot be missed in a good event. This year, artificial intelligence and virtual reality are incorporated more strongly, creating the so-called phygital events, in which the physical and the digital are joined; the use of mobile apps, before, during and after the event; and the appearance of drones and robots to assist virtually those present.
Reduce the consumption of resources, improve nutrition and contribute to the care of the environment are the main objectives of corporate events known as sustainable. How to organize them? Through the choice of catering and the origin of the food with which it is prepared, with the use of light and air conditioning, with the attrezzo used in the venue, etc.
The possibilities are much broader than we can imagine!
Customization and the search for memorable experiences
The current population is becoming more exigent, and it is necessary to be up to it! This 2019 we see that creativity prevails, the quality of the contents offered in the event and the originality. In this way, corporate identity is created, and the attendee experience is improved.
Big data has played a fundamental role in the personalization of events, since it allows capturing data from the public and using them to adapt the event to their tastes or behavior or preferences.
From CREA Group - Event & Destination Management Spain & Barcelona, agency of production of events in Barcelona and Spain, we help to incorporate in all types of corporate events the new trends that tread with force this 2019.
Are you ready to organize a 21st century event?
