2022-06-01
The acronym MICE refers to business tourism, where trips are related to professional and work activities. This concept encompasses the terms 'meetings', 'incentives', 'conferences' and 'exhibitions'. In this sense, the tourism industry has developed a new stage with this subsector that involves destinations, business growth and job creation. But, how does the MICE industry fits in tourism and how important is it?
As a specialized agency in Mice events & industry we'll explain all key items in this post.
As stated in the previous paragraph, MICE stands for Meetings, Incentives, Conferences and Exhibitions. MICE tourism, and the meetings industry as a whole, has become a lucrative part of the tourism mix across the globe and a key driver in the development of the tourism industry, generating very positive synergies for those involved.
On the one hand, destinations are enriched, since jobs and investment are generated. In this sense, income is also increased, since people travel in any season of the year.
The creativity and innovation MICE Travelers are promoted, since the exchange of knowledge is stimulated. For all these reasons, companies like CREA Group organize business events in destinations outside the conventional work environment.
MICE Tourism is a very specific type of tourism. This business travel are often refered to as incentive travel, hospitality industry, professional conferences and a vast number of terms. In the next lines we will explain the main components of the Mice Industry.
• MICE Tourism always involves meeting celebrations and or congresses, conventions, trade shows, fairs and other events of a corporate nature, especially in seasons of high activity such as autumn and spring.
• Secure investment: Te costs derived from the infrastructure, promotion or recruitment of human and technological resources are high, but the economic and image impact for the company is extremely attractive and profitable.
• Comprehensive high-end service with versatile accommodation, where attendees can be accommodated individually, but also where a varied catering and restaurant service is available.
Do you need to organize meetings according to your corporate demands? Contact Crea Group, where we have the best meeting organizers who know how to adapt to the needs of each client, making a tailored suit based on the objectives.
