2023-05-15
Companies that are betting on incentive events. What are they and what trends are currently driving the sector? We'll tell you in the following lines.
There are three main MICE trends in incentive events that will lead in 2023: sustainability, in-person experiences, and artificial intelligence (AI).
the incentive events segment, due to the travel involved in holding conferences, incentive trips, and other related events, is one of the least sustainable.
That's why resource-saving plans are now being implemented. As a result, an increasing number of organizing companies are opting for the reuse of furniture and materials from fairs, scheduling merchandising services or catering tailored to the confirmed attendees, and so on.
In short, one of the strongest trends emerging in the incentive segment is sustainability and environmental care as a decisive factor in event organization. In fact, according to the latest studies, eight out of ten companies consider sustainability when planning an event.
In a post-pandemic era, in-person experiences are also gaining ground in incentive events, where hybrid formats (a combination of in-person and virtual environments) are emerging as a complementary method. Engaging in group activities in person, having a meal with colleagues, implementing team-building activities, and other group dynamics are essential for team cohesion.
On the contrary, virtual events hinder interaction and closeness. In this sense, the focus is now mainly on creating welcoming environments for group dynamics, as well as more frequent breaks or more agile programs, scheduling smaller and more flexible meetings.
AI applied to incentive events supports better planning, security, and data management. It is also an extraordinary tool for identifying audience behavior patterns, analyzing attendee data to determine preferences, resolving doubts, and more. In short, artificial intelligence is a great ally in offering 100% personalized experiences.
Do you want to schedule your incentive events with specialists who know exactly what your company needs? Contact Crea Group!
