2023-05-15
With a firm commitment to promoting sustainable MICE tourism not only in environmental aspects but also in economic and social processes within companies, Crea Group advises choosing destinations that host small-scale corporate events. Which are the best destination options in this regard? Take note!
Corporate meeting tourism, popularly known as MICE (Meetings, Incentives, Conferences & Exhibitions), has already demonstrated evident positive impacts on tourist destinations that have positioned themselves in this segment. As a result, institutions, local governments, and private companies worldwide are investing in the development of this activity or segment. However, achieving success or the desired goals for companies requires finding the right destination.
And experts in the sector, such as the Meetings Insight platform by American Express Meetings & Events, provide very interesting data on this matter. The conclusion is that meeting planners still prefer traditional urban centers.
According to the preferences and recommendations of those with more experience in the MICE tourism sector, traditional urban centers like Madrid and Barcelona are the best choice for hosting corporate events of any scale.
In fact, did you know that these two European cities are the most demanded by the MICE segment in 2023, followed by London, Paris, and Manchester?
All possibilities within your reach In conclusion, we're talking about destinations where successful promotional initiatives can be implemented.
Because cities like the ones mentioned, which have already established themselves as the best MICE destinations for years, provide unique experiences associated with great tourist attractions where historical heritage, a rich gastronomic and leisure offering, craftsmanship, and their bustling activity fit the profile of any corporate event.
Given the vast cultural and leisure offerings presented by these cities, their spaces can adapt to all types of meetings, whether on a large or small scale.
Do you want to learn more about the best MICE destinations and spaces and plan your trips, conferences, fairs, and other corporate activities with the best specialists in the sector? Contact Crea Group!
