What is a showroom and how to organize it?

Although it has always been linked to the fashion industry, more and more sectors are now betting on the showroom, a marketing strategy that focuses on bringing the product closer to the user in a different way. And from our corporate event agency, we know how important it is to promote a brand with original and effective formulas.

In this sense, the showroom is presented as the best strategy to promote a business, by allowing potential customers to "try out" small doses of what they can get from a company without the need to have stock. But what exactly is it and how to organize it?

What is a showroom?

Especially for businesses that operate in the online market, the showroom is a perfect formula to show products to the public. The goal is clear: to receive a large number of potential customers to whom to personally present a new collection, service or product, exclusive or not, in fairs, congresses, and other corporate and promotional events.

How to organize it?

A show room is the perfect tool to bring the product closer to the consumer and make it known, either as B2B (business to business) or B2C (business to consumer). But how is it organized?

Well, among other things, we must determine the type of event in which it will take place, that is, the strategic location.

We must also take into account the experience we want to offer the client, for which we will spare no detail such as decoration, configuration of the space, and specific products and services that we want to highlight.

On the other hand, we cannot forget about promoting on social media. The more people know about our event, the more potential customers we will reach.

It is also important to have the support of expert organizers who advise and accompany you throughout the entire promotion process, from the design and construction of the stand to the integral management of every detail, whether with ephemeral decoration, support staff, catering, audiovisual services, branding, etc.

Finally, it is interesting to know different data to evaluate the success of the showroom. To do this, we can use available tools to track the event both online and offline.

Are you looking for a specialized event agency in showrooms? At Crea Group, we adapt to the specificities of each event, whether it is a small promotion or large stands at fairs or congresses, including showrooms and exhibitions. Contact us now!